In late September, Vertigore CEO and creative director Josh Shabtai traveled to InsideAR 2011, hosted by augmented reality platform leader Metaio, to deliver a keynote about the impact gaming will continue to have on the AR industry. In short, gaming is blurring the boundaries between digital and physical, reality and fiction and engaging the mass market in ways that no other medium can come close to. Without it, augmented reality will be facing an uphill battle for consumer adoption. Watch the full video below.
